Monday, January 22, 2007

Let us pass a new law.

I don't know if anyone else has noticed this or not, but I am beginning to become gravely concerned with the explosion of celebrity voice over work in commercials. In the old days, celebrities would never lower themselves to appear on television. TV was where movie careers went to die. Orson Wells, at the end of his life a bloated hack, took work in commercials and was always kind of frowned upon by his former colleagues. Mickey Rooney also famously performed in Rainier Beer ads in the late 70's and 80's. Aaron Spelling famously designed a TV show around the concept of bringing on aging former movie stars as guest stars on The Love Boat.

The latest evidence of the dumbing down of celebrities has gone too far in my opinion. All of a sudden, all of the voice over work in commercials is done by movies stars. For instance, Honda now has Kevin Spacey doing the voice over work in their commercials. He states at one point that, "We work hard to bring you the best cars out there." Excuse me Kevin, what exactly did you design in the latest Honda? Did you take a few months off after filming your Bobby Darin epic to create a better ash tray in the Civic? How stupid do you think I am Kevin Spacey?

Commercial voice over work used to be the domain of extremely ugly, obese, buck-toothed, rejects who's Moms had trouble looking at them. My question is, "What the hell are these people doing now that all their jobs have been taken by the "Glory Boys"?" Does Kevin Spacey really need the extra million from Honda?

If the Democrats cared about the ugly people, they would pass a law.

1 comment:

cowboy said...

I have tought about voice overs and also straight celebs showing up on a commercial. Knowbody would really believe that they care about us,the product or even use it themself. I think that it is dumb. Sally fields is always on for alieve or somekind of arthritis /pain killer stuff. some old actor dude who was in the sci-fy "Cocoons" is on all the time about diabetics and suplies for diabetics. I see Tom Selick on TV for commercials lately and don't even remember what for. I don't think that it is a good idea but I would not tell anyone.